Facebook Page

Today marks the premier of my “Scott Rouse Digital” Facebook Page.

Almost everyone today is familiar, at least to some point, with the existence and popularity of Facebook. According to their own “about” page, “Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.” Founded in 2004, Facebook was initially available only to college students. Today, according to their own figures:

• There are 61 million active users (users who have returned to the site in the last 30 days)
• More than 50 percent of Facebook users return to the site each day
• More than half of Facebook users are outside of college and their fastest growing demographic is those 25 years old and older

Because of these facts, anyone wishing to increase their visibility on the web simply cannot ignore the value of marketing on Facebook. Facebook offers “flyers” and other paid advertisements, but anyone can start out with free techniques such as building a Facebook Page.

A Facebook “profile” is intended for an individual (read: actual human) whereas a “page” is designed to represent a brand, company, or organization. Just like in a profile, page admins can post pictures, videos, wall posts, events, and more. Instead of having “friends,” a page has “fans.” You are able to send “updates,” or messages, to fans of your page.

Administrators of a page are provided access to basic traffic information (or “insights”) related to their page. This can help a bit in tracking the popularity of your page.

More to come in the future about the importance of social bookmarking and sharing, but, for now, why not become a fan of my Facebook Page?